Certificate in Marketing - FETAC Level 5
Marketing is the driver of business products and services. The identification of a target market and the devising of an appropriate marketing strategy for that market is a primary concern for every business. The production of a product or the provision of a service is the straightforward aspect – the real challenge is communicating to the masses what is on offer in an enticing and cost effective manner. Effective marketing skills are essential in order to meet this challenge.
Programme Objectives
This qualification affords learners the opportunity to pursue a professional career in the Marketing sector. A successful participant will become a skilled individual in the area of Marketing with an internationally recognised qualification that can lead to further qualifications at Degree level. Assessment is both continuous and end of year.
Award
A FETAC Level 5 Certificate in Marketing (BMXXX) is awarded to learners who successfully complete all modules. A record of achievement is awarded to students who successfully complete one module.
Entry Requirements
- National Vocational Certificate Level 1, Leaving Certificate, Leaving Certificate Applied or equivalent qualifications
- Curriculum Vitae or Interview
- Mature Applicants (23 Yrs) with relevant life and work experience
Syllabus
- Behavioural Studies
- Marketing Practice
- Statistics
- Business Law
- Applied Economics
- Communications
- Work Experience
- Word Processing
- Political Studies
Assessment:
Continuous assessment applies all year round and roughly represents 60% of the final grade. Assignments are to be completed during the year. There is an end of year assessment that represents the remaining 40% of the final grade.
Career Opportunities:
The completion of this course provides an excellent opportunity for the successful participant to secure a recognised Irish qualification that can assist in a variety of roles in various sectors of employment. A Certificate in Marketing allows an individual access to a wide number of careers while allowing the possibility for further specialisation in the future.
