Diploma in Marketing, Sales Management, Advertising & Public Relations (ICM)

This programme is designed for students with good creative, analytical and interpersonal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts. The overall objective is to provide participants with knowledge which will:

Increase and enhance their employment opportunities within the communications industry. Enable them to make a positive contribution to the work of a marketing, advertising or public relations department/company; Understand the importance of marketing communications to the development of a business.

The qualification is awarded by the Institute of Commercial Management (ICM). It involves 1 years study in the following subjects:

· Marketing
· Advertising
· Public Relations
· Sales & Sales Management
· Information Technology and PC skills
· Web Design and HTML
· Communications and Media Mix

On successful completion of the Diploma students may proceed to take the Advanced Diploma in Marketing, Advertising and Public Relations.

Entry requirements:
Entry is open to all persons over 18 years of age, subject to satisfactory interview.
Duration: 22 weeks. Monday—Thursday (Full-Time)
ICM Registration & Exam Fee: TBA

Evenings: (18 weeks) 2 evenings a week

Course Application Form